Srinagar, 17 April 2025: SBI Card, India’s largest pure-play credit card issuer, in partnership with Tata Digital announced the launch of Tata Neu SBI Card today. This one-of-its-kind lifestyle co-branded credit card has been designed to provide a premium and highly rewarding shopping experience for discerning customers across segments. This co-branded card has been launched in two variants, Tata Neu Infinity SBI Card and Tata Neu Plus SBI Card. Customers earn rewards on all spends, whether online or in-store and across domestic and international merchant outlets in the form of NeuCoins that are redeemable on the Tata Neu app.
With this launch, Tata Neu SBI Card customers can now enjoy a range of benefits for an enhanced shopping experience. Cardholders can enjoy up to 10% rewards on spends with Tata Neu Infinity SBI Card and up to 7% rewards on spends with Tata Neu Plus SBI Card in the form of NeuCoins. These are credited monthly to the cardholder’s NeuPass account within the Tata Neu app. These NeuCoins can be redeemed across a wide range of products and services, including grocery, travel bookings, jewelry, fashion, electronics and pharmacy services both online and instore, addressing varied lifestyle needs of customers.
The co-branded card also offers rewards on everyday payments, providing up to 1.5% back in NeuCoins (with the Rupay variant) on UPI transactions and up to 5% back on bill payments made through Tata Neu. Customers can enroll for the card digitally via SBI Card SPRINT, by visiting the SBI Card website SBI Card.com, and can also opt to enroll offline by visiting SBI Card retail kiosks at select Croma stores.
Speaking on the launch Salila Pande, MD & CEO, SBI Card said, “In today’s era, with evolving preferences, lifestyle needs of customers have become more diverse. We are delighted to partner with Tata Digital to enhance the lifestyle experiences of our customers. Our partnership is a testament to our commitment to offer customer centric products that deliver the best-in-class value. The Tata Neu SBI Card is designed to offer holistic experience that adds value in each transaction, elevating the shopping experience with a blend of unparalleled benefits and seamless convenience. The card is a significant addition to our robust co-brand card portfolio.
Naveen Tahilyani, MD & CEO, Tata Digital added, “The Tata Neu Card, in partnership with SBI Card, reflects our vision and reaffirms our commitment to offer seamless, rewarding experiences to the modern Indian consumer. It brings together the power of trusted brands to deliver real value and reimagine how India experiences loyalty and credit.”
Tata Neu SBI Card customers earn accelerated rewards on making purchases across Tata Neu mobile App, Tata Neu website, and on platforms of leading partner brands including, Air India & Air India Express, BigBasket, Croma, IHCL (Taj Hotels), Tata CLIQ, Tata 1MG, Titan, Tanishq, Westside, and Qmin. Additionally, the co-branded card enables customers to avail spend-based annual fee reversal upon reaching annual spends of INR 1 lakh on Tata Neu Plus SBI Card and INR 3 lakhs on Tata Neu Infinity SBI Card. The card also provides complimentary access to domestic and international airport lounges, adding to the premium experience.
The joining and annual renewal fee of Tata Neu Infinity SBI Card is ₹1,499 plus applicable taxes and that of Tata Neu Plus SBI Card is ₹499 plus applicable taxes. Both variants of the contactless card are available on RuPay as well as Visa payment platforms.
