Srinagar, India – June 2025 – Streax Professional, one of India’s leading hair colour and care brands, proudly unveils its latest hair fashion collection for the year: EVOQUE.
Inspired by eras gone by, yet designed for today’s trend-conscious clientele, EVOQUE is a captivating blend of timeless aesthetics and contemporary style. This collection channels emotions, iconic looks, and nostalgic moments—reimagined with a modern twist. It’s a bold celebration of fashion that bridges the past and the present, resonating emotionally while keeping pace with 2025’s cutting-edge trends.
“Fashion today is more than just style—it’s about storytelling,” said Rochelle Chhabra, Head – Streax Professional. “At Streax Professional, we believe education is the cornerstone of our industry. That’s why our MEGA SEMINAR stands as our grand event—empowering salon professionals with advanced techniques and the latest international trends, ensuring they can tailor these global inspirations to suit the unique needs of their clientele.”
The launch of EVOQUE took centre stage at the brand’s MEGA SEMINAR held in Srinagar, where leading stylists, educators, and professionals gathered to experience the vision behind the collection firsthand.
At the Mega Seminar in Srinagar, the runway came alive as models showcased stunning hair colour, cuts, and styled looks, each one reflecting the latest Evoque look in hair artistry. The highlight of the evening was Bollywood actress *Farhana Bhat* gracing the ramp as the Mega Showstopper, captivating the audience with her presence and electrifying the stage.
It was nothing short of a fan frenzy as Farhana lit up the event, leaving the crowd in awe and making it a an event to remember!
Heena Dalvi, Deputy General Manager at Streax Professional, shared her enthusiasm: “Streax Professional has always led the way in curating trend-forward, customized collections. EVOQUE is a reflection of that legacy—crafted especially for Indian hair and skin tones. We’re proud to introduce this sophisticated, wearable range alongside a new game-changer in hair care: BotBrazil, our latest smoothing treatment enriched with Hydra Protein Technology that delivers naturally sleek, straight hair.”
Shirin Merchant, Technical Ambassador for Streax Professional, added: “This seminar wasn’t just about creative expression—it was about skill-building and community. Every year, we raise the bar higher, ensuring South Asia’s salon professionals remain inspired, informed, and empowered to lead the industry.”
With EVOQUE, Streax Professional reaffirms its dedication to innovation, education, and excellence—offering a collection that is emotionally resonant, fashion-forward, and distinctly tailored for today’s evolving beauty landscape.
